Wants-Needs-Desires-Fears

Takeshi Hirobe Architects. Villa SSK. Chiba. Japan. photos: Koichi Torimura

Brand identity is described as “the visible elements of a brand (such as colours, design, logo type, name and symbol) that together identify and distinguish the brand in the customers’ mind”.

All the elements in the definition above are the things that people will look at to decide whether or not to do business with you so you need to get them right.

#Are you ready for Google’s mobile-friendly deadline? - London SEO

Are you ready for Google’s mobile-friendly deadline?

Are you doing your digital marketing or thinking about it? you may like to read this article

What kills Londoners? For the first time, data reveals the biggest causes of death in each London borough. Click here to explore the data.

Data: Office for National Statistics. Map: Google Maps.

Not everything translates well

Not everything translates well… This could mean ‘OK’ in UK or USA but ‘zero’ in Russia or worse perhaps “go f@$k yourself in South America!?

It is means ‘Money’ in Japan apparently?

Even with a local translator you have to careful! A colleague when working in China with a group of Senior Managers attempting to impress upon them “the importance of change management in the organisation” through a translator, not knowing that there was no real translation for “Change Management” got his key note address to them translated as ” What’s important here is to change the management of the organisation” !!! It took a long while to find out that this had happened and he had lost one or two friends along the way. 

The Importance of Emotions in Business - Too often in my professional life I was told there was no room in business for emotions. I came to believe it with time. And yet, there was always a side of me that was frustrated with this concept – with management’s tendency -